About

Hi, I'm Jashid.
A marketer who works in numbers.

Three-plus years working across paid media, SEO, brand strategy, and analytics. Fifty-plus businesses consulted across UAE and India. The work spans EdTech, D2C, B2B SaaS, real estate, healthcare, and fintech — but the discipline is the same in every one: numbers before opinions, treat the budget like it's your own, ship the dashboard early.

Years building growth programs

50+

Businesses consulted across UAE and India

14.2M

Combined paid spend managed (AED)

Last 24 months

0.73

Lowest cost-per-lead delivered (AED)

EdTech · 2024

Principles

What I believe about marketing work.

These are not rules. They are the patterns that have shown up in every engagement I am proud of, and the absence of which has shown up in every one I am not.

Numbers before opinions

Every recommendation traces back to a measurable signal — a click, a conversion, a cohort. Opinions are useful starting points; data is the close.

Treat budget as if it were yours

I have never spent a client's budget more aggressively than I would my own. The best ad is the one you decide not to run.

Boring beats clever

Clear naming conventions, consistent UTMs, weekly cadence. The unglamorous discipline is what separates programs that compound from programs that plateau.

Ship the dashboard early

A dashboard built in week one — even an ugly one — sets the conversation for the entire engagement. The polish comes later.

Career

The path so far.

2024 — Present

Independent Digital Marketing Consultant

Dubai · UAE

Working directly with founders and marketing leads on growth programs across paid media, SEO, brand strategy, and analytics. Selective engagements — typically two to four active clients at any time.

Built a 12-branch admissions program that grew +38% YoY at −32% CPA.
Designed the launch campaign that sold a 312-unit Dubai tower in 11 days.
Cut a D2C skincare brand's CAC by 51% and lifted repeat-purchase rate from 19% to 34%.

2023 — 2026

Senior Performance Marketing Specialist

Regional digital agency · Dubai

Led performance marketing for a portfolio of 14 enterprise and B2B clients across UAE, KSA, and India. Specialized in account restructure, attribution recovery, and the move from agency-default reporting to client-specific dashboards.

Recovered iOS-blocked attribution through CAPI rollout across the agency book of business.
Trained the agency's analytics team on server-side tracking — became internal SOP.
Built the agency's standard quarterly business review template still used today.

2021 — 2022

Digital Marketing Executive

EdTech startup · Bangalore

First marketing hire at a Series A EdTech startup. Built the paid acquisition program from zero to a steady-state of 1,200 enrollments per month within nine months.

Set up GA4, server-side tracking, and the company's first weekly performance dashboard.
Owned the brand-to-performance funnel — from creative concept to attribution.
Built the playbook the next three marketing hires were trained on.

Capability

The toolkit.

Tools and disciplines I use day-to-day. If your stack includes something exotic, I will say so upfront.

Paid Media

Meta Ads
Google Ads
TikTok Ads
Snapchat Ads
LinkedIn Ads
Programmatic

SEO & Content

Technical SEO
Content strategy
Hub-and-spoke architecture
Local SEO
Editorial planning

Analytics

GA4
Looker Studio
Mixpanel
Amplitude
Hotjar
Server-side tracking

Brand & Funnel

Positioning
Messaging hierarchy
Funnel design
Email + WhatsApp flows
Lead-magnet design

Tools

HubSpot
Klaviyo
Webflow
Shopify
WordPress
Notion
Figma

Track record

Across the last twenty-four months.

−32%

Average CPA reduction

2.4

Median months to first measurable lift

2 — 4

Active clients at any time

~50%

Engagements with NDA

Let's talk

Want to see what we could build together?

Send a short brief. I reply within 24 hours with either a working session offer or an honest no.

Start a project See selected work